Head-To-Head Review: United Parks & Resorts (PRKS) vs. Its Rivals

United Parks & Resorts (NYSE:PRKSGet Free Report) is one of 34 public companies in the “Miscellaneous amusement & recreation services” industry, but how does it compare to its peers? We will compare United Parks & Resorts to similar businesses based on the strength of its profitability, institutional ownership, analyst recommendations, dividends, risk, earnings and valuation.

Volatility & Risk

United Parks & Resorts has a beta of 1.8, indicating that its share price is 80% more volatile than the S&P 500. Comparatively, United Parks & Resorts’ peers have a beta of 1.22, indicating that their average share price is 22% more volatile than the S&P 500.

Insider & Institutional Ownership

46.5% of shares of all “Miscellaneous amusement & recreation services” companies are owned by institutional investors. 1.1% of United Parks & Resorts shares are owned by company insiders. Comparatively, 25.7% of shares of all “Miscellaneous amusement & recreation services” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and price targets for United Parks & Resorts and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts 0 1 1 0 2.50
United Parks & Resorts Competitors 207 936 2111 60 2.61

United Parks & Resorts currently has a consensus price target of $62.50, indicating a potential upside of 18.96%. As a group, “Miscellaneous amusement & recreation services” companies have a potential upside of 24.96%. Given United Parks & Resorts’ peers stronger consensus rating and higher probable upside, analysts plainly believe United Parks & Resorts has less favorable growth aspects than its peers.


This table compares United Parks & Resorts and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
United Parks & Resorts 13.56% -72.46% 9.31%
United Parks & Resorts Competitors -116.65% -51.28% -21.86%

Valuation and Earnings

This table compares United Parks & Resorts and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
United Parks & Resorts $1.73 billion $234.20 million 14.47
United Parks & Resorts Competitors $4.43 billion $112.96 million 22.18

United Parks & Resorts’ peers have higher revenue, but lower earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


United Parks & Resorts peers beat United Parks & Resorts on 9 of the 13 factors compared.

United Parks & Resorts Company Profile

(Get Free Report)

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, it operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania. The company operates a portfolio of twelve theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brands. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

Receive News & Ratings for United Parks & Resorts Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for United Parks & Resorts and related companies with MarketBeat.com's FREE daily email newsletter.