comScore (NASDAQ:SCOR) Trading Up 0.3%

comScore, Inc. (NASDAQ:SCOR) shares shot up 0.3% on Thursday . The company traded as high as $15.89 and last traded at $15.40. 7,047 shares changed hands during mid-day trading, a decline of 70% from the average session volume of 23,429 shares. The stock had previously closed at $15.35.

Analyst Ratings Changes

A number of brokerages recently weighed in on SCOR. StockNews.com cut comScore from a “buy” rating to a “hold” rating in a research note on Friday, March 8th. Needham & Company LLC dropped their price target on comScore from $30.00 to $25.00 and set a “buy” rating on the stock in a research note on Thursday, March 7th.

comScore Trading Up 0.3 %

The stock has a market capitalization of $73.30 million, a price-to-earnings ratio of -0.77 and a beta of 1.05. The stock has a 50-day simple moving average of $17.78 and a 200 day simple moving average of $15.09.

Institutional Investors Weigh In On comScore

A number of institutional investors have recently bought and sold shares of SCOR. Gamco Investors INC. ET AL boosted its position in comScore by 205.1% during the 2nd quarter. Gamco Investors INC. ET AL now owns 35,700 shares of the company’s stock worth $29,000 after acquiring an additional 24,000 shares during the period. Mirabella Financial Services LLP bought a new stake in shares of comScore in the 1st quarter valued at approximately $34,000. BNP Paribas Arbitrage SA grew its stake in shares of comScore by 60.4% in the 2nd quarter. BNP Paribas Arbitrage SA now owns 18,792 shares of the company’s stock valued at $39,000 after buying an additional 7,074 shares in the last quarter. Jane Street Group LLC bought a new stake in shares of comScore in the 1st quarter valued at approximately $42,000. Finally, Squarepoint Ops LLC bought a new stake in shares of comScore in the 1st quarter valued at approximately $45,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.